Straightforward consolidation of depletions. No samples, projections, or estimates.
Data containing each participant’s proprietary naming, numbering, and classification of products and outlets is sent to VIP. VIP transforms those disparate data sets into a harmonized aggregation of U.S. wine and spirits industry volume.
The resulting data is standardized by retail outlet attributes (premise type, class of trade, chain/independent, etc.) and product attributes (category, class, segment, etc.). Data is verified and validated on an ongoing basis.
Metrics and Statistics
SipSource uses these primary metrics to measure and trend data (rolling 12-months).