Straightforward consolidation of depletions. No samples, projections, or estimates.


Data Process

Data containing each participant’s proprietary naming, numbering, and classification of products and outlets is sent to VIP. VIP transforms those disparate data sets into a harmonized aggregation of U.S. wine and spirits industry volume.

The resulting data is standardized by retail outlet attributes (premise type, class of trade, chain/independent, etc.) and product attributes (category, class, segment, etc.). Data is verified and validated on an ongoing basis.


Metrics and Statistics

Key SipSource Stats.png

SipSource uses these primary metrics to measure and trend data (rolling 12-months).

SipSource Metrics_from ppt_FINAL.png

SipSource Product Classifications

Final SipSource Classifications_Page_1.jpg
Final SipSource Classifications_Page_2.jpg