Timely. Transparent. Trusted.

The ONLY source for aggregated distributor depletion data, built from the individual store and item-level, with unrivaled channel segmentation.

 
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Features

This new report - based on aggregated and trended wine and spirits distributor depletions (sales to retailers) - covers an expansive portfolio of wine and spirits products sold in all trade channels across the U.S.

 
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Chain, independent, national and regional account share and trends

 
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Weighted Nielsen/depletion trends by state

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On- and off-premise channels share and trends

 
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Industry Leaders Sentiment Survey insights

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Spirits and wine classes rolling 12-month share and trends

 
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Integrated data from Nielsen and other sources

Product Overview

SipSource is a suite of tools leveraging aggregated and trended wine and spirits distributor depletion data.

 
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Annual SipSource Report

Industry executive summary and a review of the annual depletion trends across categories and channels with added insights from the Industry Leaders Sentiment Survey, Nielsen, and other sources.

 
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Quarterly Report with Industry Survey

Updated topline wine and spirits trends and insights from depletions and the semi-annual Industry Leaders Sentiment Survey.

 
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Web Interactive Platform

Deep-dive into depletion trends available on an industry-leading platform, VIP’s iDig.

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Methodology and Metrics

Straightforward consolidation of depletions. No samples, projections, or estimates.

 
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Data Process

Monthly depletion data from WSWA wholesaler participants is collected, summarized, and standardized by VIP, the beverage alcohol industry’s leading technology solutions company.

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SipSource Product Classifications

Drill down into category, class, and segments. Other dimensions include size and import/domestic.

 
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Metrics and Dimensions

SipSource data is reported in 9L case equivalent depletion volume growth and share. Share and trend change is also available.

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SipSource Account Classifications

SipSource data can be viewed across on- and off-premise channels, national and regional accounts, and chain and independent accounts.

 

About

SipSource - The ONLY source for aggregated distributor depletion data, built from the individual store and item-level, with unrivaled channel segmentation. It leverages powerful collaboration with industry leaders.

 

Global measurement and data analytics company

The national trade association representing the wholesale tier of the wine and spirits industry

Industry leader in data technology

Global management consulting firm

Purchase SipSource

This new report - based on aggregated and trended wine and spirits distributor depletions (sales to retailers) - covers an expansive portfolio of wine and spirits products sold in all trade channels across the U.S.

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SipSource in the News

See media coverage of SipSource.

 


Contact Us

If you would like to learn more about SipSource, including product demos, please fill out the form below.

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WINE & SPIRITS WHOLESALERS OF AMERICA

805 15th St., NW, Suite 1120 Washington, DC 20005

Email:      info@sipsource.com Phone:     202.371.9792